Trigger Events, Value Selling and a Little Weekend Project Involving a Power Sander
SBI
JUNE 3, 2015
Value-gaps exist when vendors present on product, features, and price leaving buyers to figure out why they should care enough to change. It’s written by Tom Pisello who is the CEO and Founder of Alinean and is known through his popular blog as “the ROI Guy.” This leads me back to the book, “Fruganomics Survival Guide.”
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