Remove Book Remove Client Onboarding Remove Client Relationships Remove Key Account Management
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates.

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Cultivate a cross-selling culture

Red Star Kim

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). And a key theme is on culture change. Another cultural shift.

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What Is a Client Partner’s Playbook? Where Can I Download a Free Template?

SmartKarrot

The engagement that the clients have with the client partner will influence their entire experience. It compels clients to work with a company again (or not!) So, it is crucial to standardize the client partner’s work. It can be a cornerstone to building the role of a client partner.