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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates.

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Playing Favourites. Every Key Account Manager Does & Why You Should Stop

Account Manager Tips

Worth a click + B2B Book Club Selection. Every month I publish a list of handpicked books to help you with your professional development. This month's titles will help you grow your authority at work, improve your relationships and teach you how to accept feedback (even when you're not in the mood to hear it. +

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

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Top 7 Books for Key Account Management

SmartKarrot

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships.

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

How much money does a key account manager make? Find out the average salaries for key account managers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Find out how much money key account managers REALLY make!

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Referrer Management – Capacity and Capability

Red Star Kim

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.