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Brand Ambassadors vs. Influencers – What’s the Difference?

Strategic Communications

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. While most small businesses aren’t likely to either build or gain access to these top influencers, they do have the opportunity to leverage another powerful group– brand ambassadors.

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Buyer Journey vs Customer Journey: What Is the Difference in SaaS?

SmartKarrot

However, there are some key differences that set them apart. Marketers need to understand the difference between buyer’s journey and customer’s journey. The Difference between the Buyer’s Journey and the Customer’s Journey. There are significant differences between the buyer’s journey and the customer’s journey in SaaS.

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The ultimate guide to creating a winning cold email strategy

PandaDoc

We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. You usually need to experiment with a few different approaches to see what works best for your audience, and also be ready to spend time personalizing your emails.