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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52
Key Account Management Account Management Management Value Proposition 52
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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. A capture strategy is the process by which you position your business as the partner of choice and convince your client to renew without considering alternative suppliers. Planned re-bid.

Suppliers 246
Suppliers Shareholders Stakeholders Decision-making 246
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