Red Star Kim

JULY 11, 2022

The skill of developing strategic marketing plans is in greater demand today that at any time in the history of marketing. In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

OnStrategyHQ

DECEMBER 20, 2023

The planning process should take no longer than 90 days. To kick this process off, we recommend 1-2 weeks (1-hour meeting with the Owner/CEO, Strategy Director, and Facilitator (if necessary) to discuss the information collected and direction for continued planning.) Questions to Ask: Who is on your Planning Team?

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98

Account Manager Tips

JUNE 29, 2021

Close any gaps in your solution, meet all commitments and ensure your client is satisfied. Don't assume because you have the business, you'll keep it. Demonstrate that you value your client's business. Knowing that means you can work out what they value and what you need to measure your impact. Planned re-bid.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246