Red Star Kim

JULY 11, 2022

The skill of developing strategic marketing plans is in greater demand today that at any time in the history of marketing. In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Manager Tips

JUNE 29, 2021

Knowing that means you can work out what they value and what you need to measure your impact. Shareholders and board/directors value growth, costs, profit and cashflow. Stakeholders value business improvement. Provide Value Reports that present measurable shareholder and stakeholder value.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

OnStrategyHQ

DECEMBER 20, 2023

Do your customers still value what is being delivered? How do your value propositions stack up in the marketplace? Questions to ask: What are our shareholders or stakeholders expectations for our financial performance or social outcomes? To reach our outcomes, what value must we provide to our customers?

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98