Red Star Kim

JULY 11, 2022

The skill of developing strategic marketing plans is in greater demand today that at any time in the history of marketing. In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Create sustained value. Add value on a regular basis and show your client the benefits of your partnership well in advance of the renewal. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

OnStrategyHQ

DECEMBER 20, 2023

You need to choose someone to oversee the strategy implementation (Chief Strategy Officer or Strategy Director) and strategic management of your plan? You need some of the key individuals and decision makers for this team. OnStrategy is the leader in strategic planning and performance management.

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98