Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. This means that we often fail to discover and respond to client interests and needs. It lacks a pull or client-centric approach. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. Core challenges for private client law leaders The core challenges identified throughout the day were the interlinked topics of business plans, recruitment, assessments and automation. Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

ProlifIQ

JUNE 21, 2023

The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

FEBRUARY 3, 2022

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Apply here: [link].

Customer Success 19

Customer Success Stakeholders Onboarding Account Management 19

SmartKarrot

JUNE 30, 2021

Building strategic relationships across multiple stakeholders across the clients to ensure alignment with business goals. Collaborating with Sales and Marketing teams to drive growth. Develop and regularly report on customer success KPIs that will measure new and repeating customers, as well as and customer satisfaction.

Customer Success 10

Customer Success Stakeholders Client Development Customer Experience 10

SmartKarrot

DECEMBER 22, 2020

Work closely with the Product team to share customer insights that inform future product developments and effectively bring those innovations to bear for optimal customer success. Delivery regular business reviews to client stakeholders. Manage customer escalations as the senior business owner for their success.

Customer Success 10

Customer Success Onboarding Stakeholders Profitability 10