Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Innovate – Be more innovative in M&BD.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

NOVEMBER 13, 2023

Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

SEPTEMBER 29, 2023

Some guidance is provided: Be more visible – the PVI model (kimtasso.com) and Be visible, assert and challenge and remember your goals (kimtasso.com) Other points of interest How to engage fee-earners?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

ProlifIQ

JUNE 21, 2023

The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders. Which key stakeholders are your “champions” and will help you retain the account, or even grow it? But where do companies often have gaps?

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

FEBRUARY 3, 2022

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. First touchpoint for corporate clients and acting as an interface to internal stakeholders. Monitor client KPIs and targets to ensure success.

Customer Success 19

Customer Success Stakeholders Onboarding Account Management 19

SmartKarrot

DECEMBER 14, 2021

Hire, develop and mentor team members, building a customer-centric culture that owns and solves complex technical challenges for Logi’s most innovative and active customers. Understand customers’ needs and wants and communicate with internal stakeholders to solve problems and make product and process improvements.

Customer Success 19

Customer Success Onboarding Account Management Client Development 19

SmartKarrot

JUNE 30, 2021

Building strategic relationships across multiple stakeholders across the clients to ensure alignment with business goals. Working closely with Product to share customer insights that inform future product developments and effectively bring those innovations to bear for optimal customer success.

Customer Success 10

Customer Success Stakeholders Client Development Customer Experience 10