Remove Client Development Remove Meetings Remove Profitability Remove Value Proposition
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Review case studies of PSF marketing and business development. 40% Selling (winning new clients).

article thumbnail

Strategic Account Management

ProlifIQ

These plans provide a detailed overview of the account’s goals, strategies, and specific actions to be taken to meet the objectives. The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Enterprise Account Management: Crafting the Perfect Playbook for Large-Scale Clients

SmartKarrot

Designing an Effective Playbook for Large-Scale Clients Developing an effective playbook for managing large-scale clients helps in driving consistent account growth and sentiment. Orchestrated connects with different customer stakeholders in a structured way goes a long way in meeting the desired growth objectives.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

article thumbnail

May 09 – Customer Success Jobs

SmartKarrot

Represent Customer Success at leadership and executive meetings to deliver organization value proposition to drive new business and positive outcomes. Identify opportunities to grow leads and improve the profitability of all campaigns. Educate the agency and clients on digital marketing and search best practices.