Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

JULY 11, 2022

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

APRIL 4, 2023

Identify one or two relevant examples demonstrating your ability to meet the expectations outlined in the job description. These may include specific projects you worked on, accomplishments you achieved, or skills you developed. For instance, "One example that comes to mind is when I was working with a client who wanted to [X].

Supply Chain 103

Supply Chain Leadership Construction Artificial Intelligence 103

ProlifIQ

JUNE 21, 2023

These plans provide a detailed overview of the account’s goals, strategies, and specific actions to be taken to meet the objectives. By conducting thorough market research, analyzing customer data, and staying abreast of industry trends, account managers can identify these white spaces and develop strategies to capitalize on them.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

OCTOBER 5, 2023

Designing an Effective Playbook for Large-Scale Clients Developing an effective playbook for managing large-scale clients helps in driving consistent account growth and sentiment. Orchestrated connects with different customer stakeholders in a structured way goes a long way in meeting the desired growth objectives.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

SmartKarrot

JUNE 21, 2021

Review and propose process improvements that drive client and market penetration. Drive events, below-the-line activities and represent the client in industry forums to drive awareness. Create & articulate compelling value propositions for services in coordination with the marketing team.

Customer Success 10

Customer Success eCommerce Value Proposition Advertising 10

Account Manager Tips

MAY 25, 2021

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Do you have clients that have these qualities? Clients with opportunities to expand revenue, improve margins and reduce the cost to serve. Kurzrock, W.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246