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Soft skills revisited – with a leadership perspective

Red Star Kim

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. New soft skills for remote working. The shift to remote working during lockdown drove the need to develop several new soft skills. Listening is now the new superpower. Digital body language.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. The model covers both the impact of the leadership team and individual styles. So here’s a book review: Influential internal communication by Jenni Field.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. Why do law firms needs SAM?

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns and here are some current examples. So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit. client relationship management (CRM) (kimtasso.com) JLL. Arcadis: The Sustainable Cities Index.

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Overcoming Communication Challenges: Interview with Matt Barnett

Strategic Planning and Management Insights

On this episode of the Strategy & Leadership Podcast , Matt Barnett from Bonjoro joins us to discuss growing a remote team, communication challenges and how personalized video communication can improve both company culture and client relationships.

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Top 10 tips to get, keep and grow client business, with Jenny Plant

Account Management Skills

My goal as always, for you is to come away with helpful tips, ideas, golden Nugget nuggets of wisdom, and reminders for how to keep and grow existing client relationships. So inevitably, they come back with these really deep insights about how your clients really think about you. GROWING CLIENTS.

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Agency processes and client management, with Rob Da Costa

Account Management Skills

Just carrying on with theme of managing client relationships, do you have any kind of go to best practice tips or techniques for managing client relationships? Know how you want, and how your client prefers, to communicate, do not just do everything via email. And some agencies work like that.