Remove Co-Creation Remove Communication Remove Global Accounts Remove Innovation
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations. Conclusion.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Its mission is to handle defined strategic key accounts. By Shahaboddin Wahdatehagh, Sr.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

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Account Based Marketing interview by Pfizer COE

Cosawi

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients.

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The Marketing and Sales roles in this tight collaboration

Cosawi

At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing.

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Transformation through Agile Leadership

Cosawi

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Dominique Co?te? What’s next?

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. This puts the Service team at the core of Account Management.