Planview

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. student completing research on value streams, task contexts, and flow. I was not sure who Forrester was and why they were researching a category called Application Lifecycle Management (ALM). At the time, I was a Ph.D.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

Flevy

MAY 7, 2024

Effective supplier relationships are foundational to managing costs and enhancing product quality, which in turn supports competitive pricing and market differentiation. Interested in learning more about the Value Net Model? Do You Find Value in This Framework?

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors. The most effective account managers and sales teams understand their customer’s narrative. Key projects.

Account Planning 118

Account Planning Co-Creation Account Management Negotiation 118

Cosawi

DECEMBER 28, 2021

Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Executive sponsorship is undoubtedly critical to the team and is a key internal and customer account role. Leading the organizational customer-centric culture.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SBI

NOVEMBER 7, 2019

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20