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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

And it will help if there is a plan of activities (briefings, webinars, entertainment, listening exercises, collaboration, workshops etc) for the next few quarters and years will help maintain the momentum. Some firms provide templates of different types of KAM meeting types.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Sales today – Digitalization drives sales forward – faster. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Any swift question such as: “with which customers did we make the highest margin in the last six months?” Digitalization drives sales forward - faster.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Sales today – Digitalization drives sales forward – faster. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Any swift question such as: “with which customers did we make the highest margin in the last six months?” Just consider where digital retail is today.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

With the account management world, you do it based on the commitments you’re making to your customers. And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. So I said I was going to do this month, etc, etc.

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Interview with the founder of SellingPower Magazine

SBI

Next week, Gerhard will be co-hosting the Sales and Marketing 2.0 conference in San Francisco – along with Umberto Milletti, co-founder of InsideView. They talked about a culture of measurement where people can be held accountable for their performance and where managers make decisions based on science, not on hunches.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

The rise of the digital era has changed the rules of the game. Customer success teams are investing heavily in webinars, tutorials and other resources that help customers fully understand the features of offerings. The focus of businesses must evolve from revenue targets to value creation. But those two need to go hand in hand.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Growth Hacking Examples.