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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Please let me know who you would recommend.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. Distribute responsibility, decision-making and control (and voluntary leadership). The proposed solution is Management 2.0

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Bigtincan to Acquire Brainshark

SBI

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support. Media Contact.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

By leveraging social media, customer success teams can connect with potential customers, build relationships, and promote their offerings. What you want to make sure is that you don’t have an account plan that lives over here and a success plan that lives over there. Another emerging trend is the growing emphasis on social selling.

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The AI Framework for Business Transformation

OnStrategyHQ

That’s why we created an AI framework to guide you through strategically aligning AI to your efforts, considering which AI opportunities are most strategic, and building a plan to make it happen. Now is the time to consider what guardrails you must use to guide your decision-making. Step 2: Set AI guiding principles.

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EXPLORING MULTI CHANNEL CUSTOMER SUPPORT SOFTWARE

Apptivo

Customers today expect to connect with companies through the channel of their choice, whether that’s chat, email, phone, or social media. Analytics and reporting features provide data to optimize the customer experience and make better business decisions. Co-browsing: Simultaneous browsing with customers for assistance.

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EXPLORING MULTI CHANNEL CUSTOMER SUPPORT SOFTWARE

Apptivo

Customers today expect to connect with companies through the channel of their choice, whether that’s chat, email, phone, or social media. Analytics and reporting features provide data to optimize the customer experience and make better business decisions. Co-browsing: Simultaneous browsing with customers for assistance.