Cosawi

DECEMBER 28, 2021

Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Account Management Skills

APRIL 3, 2023

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. I think you talked about your innovative workshop process? And what, principally, for marketing clients? But fundamentally, can you explain how you work with your clients?

Co-Creation 52

Co-Creation Account Management Procurement Management 52

SmartKarrot

JUNE 16, 2023

Employees Cannot be Creative and Innovative While Working from Home Some people believe that remote work restricts workers from being innovative and creative in the workplace. They argue that remote employees cannot physically present and discuss their ideas with their co-workers.

Remote Working 10

Remote Working Co-Creation Innovation Customer Success 10

SmartKarrot

SEPTEMBER 1, 2022

When working with enterprise clients, you will need a well-developed procedure that can be pitched to VPs and CMOs (Chief Marketing Officer). Positioning: A short outline of a product or service, the target market, and how it meets their needs. Sales motion: A corporation’s method and strategies to market its goods.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20