Remove Co-Creation Remove Meetings Remove Organization Remove Procurement
article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. What’s next ?

article thumbnail

The Importance of Aligning Marketing and Sales

Strategic Communications

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? As a result, it’s critical to get support from the most upper levels of your organization,” Feinberg says.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture? A: “Co-creation is crucial now. Do you think that’s part of the issue-based focus?

article thumbnail

Transformation through Agile Leadership

Cosawi

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. . Dominique Côté. What’s next?

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And are we helping them to meet them? So we’re not meeting the full potential. And sometimes I meet account managers who their business structure is against them. And it really doesn’t matter what the size is, because the problems are the same. Jenny 07:44. Jenny 11:15. And it comes down to that.

article thumbnail

6 Myths Busted about Working Remotely!

SmartKarrot

They are actually able to meet their targets and the set deadlines because they can plan their time and use the time they would have spent commuting to do constructive work. Your workers are the business engine, and thus, the organization’s culture affects the way they interact with each other and the firm.

article thumbnail

A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

It is a sign of development, showing that the business has effectively transitioned from an R&D organization dependent on venture capital to an autonomous, long-lasting enterprise. . It is challenging and labor-intensive to develop a product that meets all the requirements of an enterprise organization.