Strategic Account Management Association

OCTOBER 26, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship. I suggest expanding your search beyond title and role, beyond commercial leaders. What’s next ?

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Strategic Communications

NOVEMBER 11, 2021

There is often tension between marketing and sales in many organizations. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Lorimer write, “Sales-marketing tension can stem from differences in marketers’ and sellers’ perspectives. Zoltners, P.K. Sinha, and Sally E.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Farland Group

SEPTEMBER 28, 2022

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Louise, like me, is a career marketer but Tim has come up through IBM as a sales, operations, and strategy leader. In sales, we’ve seen account management—putting senior people on your top customers.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Cosawi

DECEMBER 28, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. 1 Noel Capon, When CEOs Make Sales Calls, Harvard Business Review, March-April 2021. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Account Management Skills

AUGUST 24, 2021

And I bring my expertise, which is in software and technology, primarily, a lot of go to market and sales and that sort of thing, and sort of my area of expertise. And are we helping them to meet them? So we’re not meeting the full potential. So people who are trying to figure stuff out, or they have a specific question.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SmartKarrot

JUNE 16, 2023

They are actually able to meet their targets and the set deadlines because they can plan their time and use the time they would have spent commuting to do constructive work. They argue that remote employees cannot physically present and discuss their ideas with their co-workers. The first thing you should do is to create a rapport.

Remote Working 10

Remote Working Co-Creation Innovation Customer Success 10

SmartKarrot

SEPTEMBER 1, 2022

The contract negotiation is the last of several challenges you must clear up, including introductions, calls, meetings, follow-up emails, and demonstrations. It is challenging and labor-intensive to develop a product that meets all the requirements of an enterprise organization. What makes enterprise clients different? .

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10