Strategic Account Management Association

DECEMBER 3, 2020

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2. Sales and account management – no longer an expense but an investment. Centers of Excellence (CoE). Want more?

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Flevy

MAY 7, 2024

The model identifies 4 key types of players: Customers Suppliers Competitors Complementors Each player type holds strategic implications for organizations, influencing their operational and strategic decisions. The Value Net Model is invaluable as it provides organizations with a more comprehensive view of their competitive landscape.

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. SAMA is an industry resource and community for KAM and SAM sales personnel and leaders. SAM is a journey. It's not a one-time project.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Luminas Strategy

JULY 27, 2023

Although Owens Corning is famous for its PINK insulation, it’s also a highly diversified manufacturer of building and composite materials — a Fortune 500 company for more than 50 years, employing more 19,000 people, doing business in 37 countries and earning about $ 6+ billion in sales each year.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52