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Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

Too much detail isn't helpful in a business plan and will only distract and confuse stakeholders. The appendix is optional, but it's a helpful place to include your resume and the resume(s) of your co-founder(s), as well as any permits, leases, and other legal information you want to include. Making Your Business Legal.

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