SBI Growth
APRIL 30, 2020
Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will.
Flevy
APRIL 30, 2024
and what kind of communication resonates with them. Telecommunications A telecom company mapped the customer journey to understand the pain points during the service installation process. Preferred Channels and Touchpoints : Understanding where personas prefer to engage with the brand (online, in-person, social media, etc.)
Sales Outcomes
APRIL 5, 2022
For example, if your firm sells telecommunications or software, it might be beneficial to nurture a relationship with an academic specializing in large organization digital transformation. Developing an approach to communicate with them often involves more than making a LinkedIn connection, which takes time.
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