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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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How to Resize and Retool Your Sales Force

Mike Kunkle

Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? Will some people or teams handle opportunities and accounts up to a specific size, with executive lead gen or key account management done by others? This is a question you must ask.

Sales 130
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Are You Ready To Take Advantage Of Hyper Adaptation?

Jermaine Edwards

A few examples of superior advantages created: New risk detection software for remote working (financial services company in Europe). As time went on though, the company increasingly saw better opportunities in telephony, electronics and radio products, and ultimately combined these into mobile communications.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. In this case, account managers liaise with the fee-earners. An allied development is those in Account Based Marketing (ABM) roles.

Marketing 130