Red Star Kim

JANUARY 22, 2024

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Hubspot Sales

APRIL 4, 2023

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. For example, "I work with clients to develop unique value propositions and messaging that sets them apart from the competition. Why are you the best person for this position?

Supply Chain 103

Supply Chain Leadership Construction Artificial Intelligence 103