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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

FEBRUARY 8, 2018

Non-profit: 28%. What is the average email open rate for non-profit companies? From a sample of over 180,000 emails, the average open rate for the non-profit category is 28%. Insurance: 38%. Internet and Telecom: 40%. Jobs and Education: 32%. Legal and Government: 44%. Management Consulting: 40%. Marketing and Advertising: 25%.

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