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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind. Focus on customer retention.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Non-profit: 28%. What is the average email open rate for non-profit companies? From a sample of over 180,000 emails, the average open rate for the non-profit category is 28%. Insurance: 38%. Internet and Telecom: 40%. Jobs and Education: 32%. Legal and Government: 44%. Management Consulting: 40%. Marketing and Advertising: 25%.

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Book review – Managing Brands

Red Star Kim

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). There are references to multi-branding and co-branding/partnership marketing also.