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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind. Focus on customer retention.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Management Consulting: 40%. Non-profit: 28%. This category encompasses companies that self-identified their industry as: accounting, banking, capital markets, financial services, investment banking, investment management, venture capital, or private equity. What is the average email open rate for non-profit companies?

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).