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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind. Focus on customer retention.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Non-profit: 28%. PR and Communications: 28%. What is the average email open rate for non-profit companies? From a sample of over 180,000 emails, the average open rate for the non-profit category is 28%. What is the average email open rate for public relations and communications? Internet and Telecom: 40%.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.