article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Constantly communicate the ROI they're seeing as a result of leveraging your product or service. Make sure your customer service infrastructure is active and effective. Business and Consumer Services: 2.47%. Computer Services: 3.62%. Ask for your customers' feedback and act on it. Banks (Regional): 23.79%.

article thumbnail

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

PR and Communications: 28%. What is the average email open rate for public relations and communications? From a sample of over 144,000 emails, the average open rate for the public relations and communications category is 28%. Jobs and Education: 32%. Legal and Government: 44%. Management Consulting: 40%. Media: 32%. Travel: 28%.

article thumbnail

Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.