Strategic Account Management Association

FEBRUARY 3, 2022

Most importantly, they source information from supporters who can offer information they won’t find in their CRM. Tim Zierden, VP of Enterprise Dealer Partnerships at Cox Automotive, recently articulated to me the importance of leaning on Cox’s customer success team to uncover key insights. How do they think?

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Showpad

OCTOBER 9, 2020

The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. . This disorganization leads to every team thinking differently about the customer. .

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Hubspot Sales

JUNE 8, 2020

As a result, this also means that sales managers need to shift their KPI's and start looking at metrics normally reserved for customer success teams, like churn rates and net promoter score (NPS). Keep track of every interaction your customer has with your company ( HubSpot CRM is incredibly useful for this).

B2B 91

B2B Sales Decision-making Marketing 91

Zendesk

JUNE 28, 2022

Enterprise sales tend to have an extended sales cycle, and they’ll involve many high-level people—on average, half a dozen stakeholders or company influencers will have a say. B2B sales training focuses on sales between businesses, rather than from business to customer (B2C).

Sales Training 52

Sales Training B2B Sales Profitability 52