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The 10 Immutable Laws Every Business Needs to Follow

Jermaine Edwards

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

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The 10 immutable laws every business needs to follow

Jermaine Edwards

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

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Your CRM Wasn’t Built for Key Account Management. See Why.

Revegy

Why CRMs Alone are not Adequate for Key Account Management. CRMs do not capture the picture needed for a comprehensive key account management process. CRM treats all accounts the same – even though some are far more important than others.

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Transcript of Interview between Harvey Dunham, Managing Director – Strategy & Marketing at SAMA, & Adrian Davis

Whetstone

They always led with, or we always led with, “What does the customer need, what will the customer value?” ” And we hear from them first their perception of value. Then we basically bend the application of the software creatively to solve that problem. ” And it was salesforce.com. We laughed.

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Competitive Advantage Examples

OnStrategyHQ

Competitive advantages help us understand what we’re best at in the market, what unique strengths we possess, and what our customers value. Full participation in the government’s privatization efforts means the company aligns its partners with its primary customers. Check out this post for an overview on competitive advantages.