Revegy

JANUARY 5, 2021

A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. A clearly defined organizational structure, rules of engagement, and governance mechanisms. Global Account Management. Strategic Account Management.

Account Management 105

Account Management Global Accounts Management Account Planning 105

KAM With Passion

MARCH 28, 2022

Green belt situation example: Acquisition of a CRM system . For example, a company wants to buy and implement a CRM system. The Global Sales VP is the sponsor of the project without being directly involved in the decision. You might wonder why we consider a CRM project as a truly complex sales but only at a green belt level?

Procurement 130

Procurement Stakeholders CRM Government 130

Revegy

JANUARY 5, 2021

A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. A clearly defined organizational structure, rules of engagement, and governance mechanisms. Global Account Management. Strategic Account Management.

Account Management 52

Account Management Global Accounts Management Account Planning 52

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130