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Remove CRM Remove Global Accounts Remove Government Remove Stakeholders
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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

MARCH 28, 2022

Green belt situation example: Acquisition of a CRM system . For example, a company wants to buy and implement a CRM system. The Global Sales VP is the sponsor of the project without being directly involved in the decision. First, the buying centre is made of a lot of stakeholder s with different views and expectations.

Procurement 130
Procurement Stakeholders CRM Government 130
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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

Key Account Management 130
Key Account Management Account Management Co-Creation Global Accounts 130
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