ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

ProlifIQ

OCTOBER 4, 2023

Any other indications that can help your team understand if things are getting off on the right foot must be tracked and measured in your CRM. Account Planning: The Heart of Your Strategy The Role of Account Planning Account planning is where your strategy takes shape. It lays out a detailed plan for each key account.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Flevy

JULY 6, 2022

By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts.

Marketing 109

Marketing Account Management Facilitation CRM 109

DemandFarm

MAY 12, 2023

Opportunities rarely get created in the CRM for this stream of revenue. Each type of revenue stream requires different teams and different aspects of sales and marketing to be prioritized. This is done by integrating proven sales methodologies with strong stakeholder management to enable faster deal closures.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Revegy

OCTOBER 2, 2019

of sales organizations don’t take advantage of account planning to grow their strategic accounts. For companies that prioritize the 20% of their business driving most of their revenue, business is more sustainable and more profitable. Why isn’t everyone successful when it comes to key account management?

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Account Growth Key Account Management Account Management Account Planning 69