Remove Customer Experience Remove Customer Knowledge Remove Customer Success Remove Value Proposition
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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

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How to create an effective customer success plan (+ a template)

Zendesk

When you make sure customers have what they need to succeed, you also win as a business. Customer success is comprised of four main pillars: building strong customer relationships, putting the customer first, providing value at every opportunity, and acting as the voice of the customer.