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How to create an effective customer success plan (+ a template)

Zendesk

When you make sure customers have what they need to succeed, you also win as a business. Customer success is comprised of four main pillars: building strong customer relationships, putting the customer first, providing value at every opportunity, and acting as the voice of the customer.

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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

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Top 8 SaaS Account Management Best Practices

SmartKarrot

Start by identifying customers who contribute a significant amount of revenue to your portfolio, or have significant growth potential, or have some other significant strategic value (live case study in specific vertical, huge brand logo etc.) 2 Focus on Customer Success. 4 Ensure Cross-Functional Collaboration.

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Behavioral Segmentation: Why It Matters, Types, Examples

SmartKarrot

The demographic segmentation study shows who makes up your customer base and what the customers do. Customer behavior can be understood deeply-. Netflix is a popular streaming service that delivers content to customers in a personalized way. This helps fine-tune the experience and ensure customers keep the binge on.