Remove Customer Knowledge Remove Customer Success Remove Decision-making Remove Value Proposition
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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

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How to create an effective customer success plan (+ a template)

Zendesk

Your business is only as successful as your customers are. When you make sure customers have what they need to succeed, you also win as a business. In order for businesses to efficiently and systematically achieve the criteria above they should create customer success plans. What is a customer success plan?

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Behavioral Segmentation: Why It Matters, Types, Examples

SmartKarrot

The more important aspect is customers are now well-aware of product choices and brand options. Customers are also happy if they get more self-serve options as opposed to ticket-based support. This makes it important to know the customer journey and with B2B behavioral segmentation, we can work out a strategy accordingly.