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People & Problems: The core of strategic account planning

Strategic Account Management Association

It’s how faithfully (and effectively) we execute on these principles that makes the difference. Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control.

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Outcome Selling: Don’t Sell the Product, Sell the Outcome

Hubspot Sales

With the customer at the forefront of every decision, you’ll shift your perspective to prioritizing customer success. This consultative approach allows you to package the perfect solutions from your company to help your client meet their goals. Increased Customer Loyalty. Now, you are the customer’s teacher.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

As the backbone of any business, the sales team needs to be efficient to meet targets and ensure the company remains profitable. When you can pinpoint dips in productivity and identify the elements that contribute to slower workflows, you can make the changes needed to support your sales team.

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How to Give Prospects a Delightful B2B Sales Experience

Hubspot Sales

You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. The positive experiences you create for your customers adds to the longevity and success of every business. How To Fix: Let the prospect make the next move.

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Here’s What You Missed at TRANSFORM 2020

Showpad

Customers are not just buying based on price anymore; they’re buying based on the experience they have with a company. In fact, 77% of B2B buyers feel that making a purchase is too complicated and time consuming. The only way to provide value to the buyer is to be customer obsessed and know your customers deeply.

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How to create an effective customer success plan (+ a template)

Zendesk

Your business is only as successful as your customers are. When you make sure customers have what they need to succeed, you also win as a business. In order for businesses to efficiently and systematically achieve the criteria above they should create customer success plans. What is a customer success plan?

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Customer support: Definition, importance & 10 key strategies

Zendesk

What is customer support? Customer support is the team of people who provide help when customers have trouble with a company’s products or services. It’s ultimately about making sure customers are successful in solving whatever issues they came to your business to help solve.