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CRM integration: What it is, why is it essential, and 4 key integrations

Insightly

Integrations add functionality to CRMs and build a reliable source of truth you can count on to make decisions across your entire organization by connecting every single application you use to run your business. A CRM is mission-critical sales technology that guides and manages interactions with current and potential customers.

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How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

Showpad

We’re about a $3 billion organization with six business units. We use a lot of agents and dealers, so there is almost always a two-step distribution to the customer. Our organization is looking to add a layer of sophistication in the way we do sales enablement. I oversee global marketing for all of our business.