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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success. Principles Behind Customer Success Strategies Customer success strategies are built on a proactive engagement model.

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The Art of Ensuring Customer Success During Mergers and Acquisitions

SmartKarrot

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. Organizations are guilty of putting it on the back burner even though it is one of the most crucial factors in success. Maintaining the focus on customer success throughout the mergers and acquisitions process is difficult.

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Customer Centricity – A Crucial Factor to Build a Cohesive Customer Experience

SmartKarrot

The sad part is that while businesses may comprehend the term “customer-centricity” in theory, they fail to utilize this concept when it comes to practical implementation truly. The problem lies in changing the entire mindset from the business’ perspective from what is good for the company and me to what is good for the customers.