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How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Customer lifetime value formula: historical vs predictive CLTV. Let’s talk!

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The Most Important KPIs in Distribution and the Influence of AI

QYMATIX

Key Performance Indicators (KPIs) are also used to manage companies in the retail and wholesale sectors. AI in the form of predictive analytics can establish correlations between individual KPIs and thus provide recommendations for action. The values for the calculation come from the company’s warehouse management system.

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Forecasting Individual Customer Lifetime: Why You Should Not Use External Data

QYMATIX

The former relates to changes in supply-side, product lines, the sales team, or sales commissions, among others; the later relates to competitive movements, industry changes, market changes and general economic conditions. Let’s discuss each point in turn and see how can you avoid from missing on your sales forecasts.

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How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Customer lifetime value formula: historical vs predictive CLTV. Let’s talk!

B2B 40
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Wie Sie den Customer Lifetime Value Ihrer B2B-Kunden berechnen und steigern können

QYMATIX

Zunächst ein paar Definitionen: Experten im B2B Vertrieb und Marketing definieren Customer Lifetime Value (CLV oder häufig CLTV), Lifetime Value (LTV) oder Lifetime Customer Value (LCV) als den Deckungsbeitrag, der der gesamten Kundenbeziehung zugerechnet wird. Startup Killer: the Cost of Customer Acquisition.

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