Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? In most cases no; a good KAM also spends time internally trying to win over the expertise and resources they need to serve their customer. Winner takes all? Johansson, E.

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

Jermaine Edwards

MAY 18, 2020

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Whetstone

APRIL 14, 2020

They always led with, or we always led with, “What does the customer need, what will the customer value?” ” And we hear from them first their perception of value. Then we basically bend the application of the software creatively to solve that problem.

Marketing 40

Marketing Management Software Software 40