Customer Value, Key Account Management, Profitability and Value Proposition

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Customer Value

Key Account Management

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Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? In most cases no; a good KAM also spends time internally trying to win over the expertise and resources they need to serve their customer. Winner takes all? Johansson, E.

Key Account Management

Key Account Management Value Proposition Account Management Profitability

Transcript of Interview between Harvey Dunham, Managing Director – Strategy & Marketing at SAMA, & Adrian Davis

Whetstone

APRIL 14, 2020

But I guess the key advice, Harvey, would be exactly where you started: the perception of value. I think a lot of us, when we talk about our value proposition or our unique selling proposition, our differentiated value, we tend to think inside out. ” Like we’re closed for business, period.

Marketing

Marketing Management Software Software

Strategic Accounts Today

Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal

Transcript of Interview between Harvey Dunham, Managing Director – Strategy & Marketing at SAMA, & Adrian Davis

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