Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. Bain B2B Elements of Value.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Manager Tips

JULY 6, 2022

ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. By the way, check out my interview with Phil in which he shares the 12 Tenets of Account Management. ts and sacri?ces.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? In most cases no; a good KAM also spends time internally trying to win over the expertise and resources they need to serve their customer. References: Ramstedt, C.

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

Whetstone

APRIL 14, 2020

But I guess the key advice, Harvey, would be exactly where you started: the perception of value. I think a lot of us, when we talk about our value proposition or our unique selling proposition, our differentiated value, we tend to think inside out. ” Like we’re closed for business, period.

Marketing 40

Marketing Management Software Software 40