Luminas Strategy

JANUARY 15, 2024

As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Brooks Group

JUNE 7, 2022

Misaligned Values. Value propositions need to be challenged on a regular basis these days. Your customers’ worlds are constantly changing given the record inflation, supply chain disruption, employment challenges, and the war in Ukraine — which all came on the heels of a worldwide pandemic.

Supply Chain 75

Supply Chain Value Proposition B2C Sales Training 75

SalesGlobe

FEBRUARY 11, 2021

How does your team think your customer perceives your value proposition? How does your team think the customer would describe the value you deliver? Write down your firm’s three-to-five year aspirations for the customer based on what you know about them. Start with your own perspective and understanding.

Account Planning 52

Account Planning Supply Chain Value Proposition Account Management 52