Customer Value Sales Shareholders Value Proposition 
Mercuri International
MARCH 8, 2022
Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.
Insightly
NOVEMBER 1, 2022
CRM data models propose steps you can take to maximize customer lifetime value and build a competitive advantage using real-world customer data. Your team can use a CRM model to establish trust and other positive emotions, increase sales and bolster cross-departmental collaboration. . IDIC CRM Model.
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