Strategic Account Management Association

DECEMBER 3, 2020

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Hubspot Sales

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. 5 Business Insights That Take Sales Conversations to the Next Level 1. Business strategies aren’t one-size-fits-all — not every prospect has the same one.

Shareholders 104

Shareholders Value Proposition Profitability Decision-making 104

Hubspot Sales

DECEMBER 30, 2020

Have you ever felt like your sales team is doing an okay job, but you know they could be doing better? On the other hand, if you provide them with a strategic sales plan that clearly outlines the company's goals — and a thoughtfully laid out system to get there — you can expect your salespeople to impress. How long is your sales cycle?

Sales Management 111

Sales Management Management Shareholders Sales 111

Red Star Kim

JULY 11, 2022

Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

JUNE 15, 2023

(200,000 companies with turnover or shareholder funds over £1.5m My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training? or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Account Manager Tips

JUNE 29, 2021

Let's talk about the client lifecycle The sales cycle attracts qualified leads, engages and converts them to clients. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Knowing that means you can work out what they value and what you need to measure your impact.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

MARCH 22, 2021

The best way to engage them in a meaningful conversation — while building credibility, trust, and rapport — is by telling a value-based story. Successful sales professionals are great storytellers. How can you up your sales game by learning how to tell value-based stories? A Value-based Story Example.

Shareholders 128

Shareholders Value Proposition Decision-making Communication 128