CXM and Decision-making - Strategic Accounts Today

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CXM

Decision-making

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. Bottom line: You need both CRM and CXM for your business to succeed.

CXM

CXM Account Management Customer Experience Management

75 Must-Know Customer Experience Statistics to Move Your Business Forward in 2022

SmartKarrot

FEBRUARY 16, 2022

Not just brand loyalty, CX is a key factor when making purchase decisions, customer retention, and even word-of-mouth advertising. 73% of consumers say that CX is a deciding factor when making purchase decisions. 89% of CX managers express that customer experience management (CXM) helps improve customer satisfaction.

Customer Experience

Customer Experience CXM B2B Artificial Intelligence

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

75 Must-Know Customer Experience Statistics to Move Your Business Forward in 2022

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