Arpedio

MAY 30, 2022

Here’s what you need to be aware of right now if you are operating within Strategic Account Management and Account Based Selling : SAMA Conference Attendee Takeaways. With the rise of virtual selling comes the rise of omnichannel. Marketing supports messaging, digital advertising, and critical signals that informs the SAM.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Miller Heiman Group

JUNE 4, 2020

Our 2019 World-Class Sales Practices Study showed that lead conversion and quota attainment were both down by double digits (13% and 10%, respectively). Next, assess the role that your buying influence—each stakeholder who has a potentially positive or negative impact on your opportunity—plays in the decision-making process.

Supply Chain 84

Supply Chain Decision-making Digital Transformation Virtual Selling 84

Showpad

JUNE 14, 2021

With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitally transformative selling and buying strategies. Buyer engagement, a little less conversation, a little more digital. How does frictionless selling translate in the B2C world?

Meetings 59

Meetings B2C Stakeholders B2B 59